Sky Castle
Lounge & Bar
Sky Castle is a hypothetical high-end lounge and bar. My role in this project is to create a visual identity that encapsulates what the brand stands for, and an identity that resonates with the target market. This includes the overall design direction, logo, imagery, color palette, and typography. The visual identity revolves around 3 key words: Royalty, Class, and Bold.
In order to make it well-balanced. I based the proportion on the elements of the lockup.
Designed by: Patricia Roxas Chua
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