Nikka Santos: Leadership & Career Coach Personal Brand

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Nikka Santos is a Leadership and Career coach who helps students and young professionals find their calling and realize their best futures.

The Problem:

Nikka Santos felt disconnected with her brand. She wanted to build a brand she and her ideal clients would align with. Nikka also wanted to be able to communicate her expertise at a glance.

The Outcome:

I helped Nikka Santos establish her visual identity so that she can better communicate her brand and connect with her ideal clients.

Services:

- Visual Identity Design

- Key Visual Design

- Style Guide

Establishing the creative direction

Before any design execution, we always make sure to reach alignment with the creative direction. This way, clients won't be shocked when we present the design proposals.

The chosen direction primarily uses the color black, paired with bright and bold colors, shapes, and typography. This direction aims to give a more bold and youthful look to the brand.

Logo Design Concepts

We presented 4 different directions that were meant to identify the Nikka Santos brand. These directions explored on the concept of the North Star, a symbol of guidance and direction similar to what Nikka gives to her clients, and Nikka's initials, N and S.