When the wellness revolution took form, this 60-year-old industry pioneer found itself eclipsed by new competition and turned to Doublespace for help.  Doublespace repositioned Rodale to be synonymous with “wholeness” and own the territory as the provider of tools -- information, products, guidance, or inspiration -- to live a whole life.  Doublespace also brought brand recognition by activating the new tagline “Live Your Whole Life.”