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Doublespace joined the ELLE magazine team in 2002 when Carol Smith took the helm and charged us with helping to build a long-term strategy to create new opportunities for advertisers. Beginning with the brand strategy, Doublespace helped create the enduring Cherchez La Femme campaign, conducted two global model searches in partnership with GUESS Watches, and played a role in ELLE’s successful TV venture with Bravo TV’s Project Runway. Today we help ELLE dominate the digital media space with ELLE Dailies e-newsletters and the A to Zee microsite that reach a community of more than one million total consumers and counting. Doublespace’s campaign programs helped ELLE move its most important metric, rising from #6 in the fashion book category in 2002 to the #2 place in 2010.
Cherchez la Femme campaign
Today, we help ELLE dominate the digitial media space with Dailiese-newsletters and the A to Zee microsite, which combined reach a community of more than one million consumers and counting.
A to Zee microsite
Screens from ELLE's A to Zee microsite where each product image clicked through to sites where the products were available for purchase. 
At the start of each season, ELLE Dailies were delivered to mail boxes of fashionitas who wanted to be up on the latest trends.