Doublespace joined the ELLE magazine team in 2002 when Carol Smith took the helm and charged us with helping to build a long-term strategy to create new opportunities for advertisers. Beginning with the brand strategy, Doublespace helped create the enduring Cherchez La Femme campaign, conducted two global model searches in partnership with GUESS Watches, and played a role in ELLE’s successful TV venture with Bravo TV’s Project Runway. Today we help ELLE dominate the digital media space with ELLE Dailies e-newsletters and the A to Zee microsite that reach a community of more than one million total consumers and counting. Doublespace’s campaign programs helped ELLE move its most important metric, rising from #6 in the fashion book category in 2002 to the #2 place in 2010.
Today, we help ELLE dominate the digitial media space with Dailiese-newsletters and the A to Zee microsite, which combined reach a community of more than one million consumers and counting.