Whilst creating the usual New Balance catalogue for the UK, I challenged myself in my free time to create a conceptual catalogue as a personal project. I did this as a way of showing how the catalogue could look if we used a conceptual style within the brand, to attract more attention.

 

The concept for this project was an FBI themed 'case file'. The idea for this came from considering that the catalogue is a selling tool, to convince and show the evidence of why they should buy our shoes and why they are the best at what they are for. 

 

Below are mock-ups of how the catalogue would have looked... 

 

(Please note this is a personal project and has nothing to do with New Balance)

Key shoes - Wanted poster style page

Page of removable tabs with lifted fingerprint effect - to act as a bookmark for pages.

Tab bookmarked page - brown part can be written on as a reminder of what has been bookmarked.