The UK-Russia Year of Music builds on the UK and Russia’s musical cultures through a programme that fosters people-to-people contacts between the countries.
The programme was reflected in the representation of the UK, the showcasing of particular genres of classical and contemporary music and innovative approaches to presenting events and to reaching audiences across Russia, both live and online.
We designed the Music Next Door campaign for classical music concerts as part of the year of music. Classical music is becoming one of the attributes that surround us every day. Classical music that narrates not “from top to bottom”, but on the same level. Music is close, music Next Door.
Art direction/design: Irina Kosheleva
Motion design: Costa Tol
Client: British Embassy Moscow
Panama font in use by Temporary State
