Brand identity for Anica Iordache, an innovative hair stylist, artistic, creative director and educator in the beauty and fashion industry. Anica's work is internationally reknown for its architectural minimalism and strong use of line and shape. Her branding reflects and reinforces her work by using a clean black and white colour palette, minimalist grid, geometric shapes and modern, timeless typography. The interplay of line, shape and architectural compositions was influenced by her creative vision, and designed to highlight her work in a simple yet distinctive branding system.
Creative direction: Alex Nereuta
Design: Alex Nereuta
Copywriting: Jessie Sternthal
Photography: Ara Sassoonian
Art Direction / Styling: Anica Iordache
Makeup Artist: Ekaterina Ulyanoff
Follow me on Instagram @awol_art_alex
