Client

Mega Hits is a major Portuguese radio station that plays the world’s biggest hits. 

The brand struggled to communicate cohesively. They had little design materials and relied on a logo that was difficult to use. We were tasked with creating a visual language that embodied what the brand is and commanded presence. 

I decided to retain the strongest aspects of the existing brand (the crown, the colours and the Mega name) and use them in a megalomanic attitude, dialling them up for maximum impact.

Client: Radio Renascença / Mega Hits
Agency: NOSSA™
Creative Direction: Anne-Laure Chauvin
Design & Art Direction: Seb de la Guardia
Account Managers: David Ramuzat & Maria Cunha
Artworking: Estela Pereira
Animation: André Almeida & Seb de la Guardia