Herdades São Barão hold a few countryside properties mainly intended for hunting (rabbit, quail and boar),
as well as honey production and birdwatching.
The identity had to evoke not only the rural elements of these homesteads, but also their specific location
in Mértola, Portugal. This is due to the fact that the region is mountainous and unique to hunt in,
and that Herdades São Barão are very close with the local community.