A Nossa Padaria
Naming, Identity, Website and Store Decoration
A Nossa Padaria (Our Bakery in english) is a bakery and bakehouse, with 66 shops across the district of Amadora, Portugal. The name reflects this strong connection with the location, and the identity is filled with rich historical cues from Amadora's past.
Amadora has a longstanding industrial tradition, which inspired the stacked typography, dark colours and the bold mark.
Creative Direction: Rogério Paiva
Copywriting: Rogério Paiva, Sofia Formosinho & Sebastião de la Guardia
Brand Identity, Design and Art Direction: Sebastião de la Guardia
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