— Brief

Meiré und Meiré & Pictoys approached Illusive Studios to help them out in elaborating

the new Mini JCW Paceman Exibition Movie & Stand.

— Insight

Under the concept of “Racing is in our Blood,” the exibition movie & stand should reflect,

the racing heritage of this new JCW MINI Paceman, to be unveiled ate the NAIAS, Detroit

Auto Show 2013.

— Solution

The approach should unleash the new JCW MINI Paceman, where it fits best... On the streets! His racing look and heritage, combined with the urban streets at night, endure

the spirit that carries the JCW emblem. The final shots shows the new MINI on the race

track as if it was a official racing challenge.

— Role

Art Direction, Post-production

& Texturing.