— Brief

João-Felipe and Luis Passanha are fifth generation heirs to their family’s olive plantation in Portugal. In a bold move, they decided to raise significant capital to build an end-to-end

olive oil production facility. The Passanhas asked to create a visual identity that would

incorporate their family name, and pay homage to the idyllic backdrop to their estate:

A Quinta de São Vicente.

— Insight

Revitalize & refresh the brand, with use of the heritage and contemporary look used by the

client. Mantain and uphold the brand core values such as, excellence, quality, tradition,

prime materials.

— Solution

Base Design NY, approached me ( because of my portuguese provenance ) to help in creating the visual identity and bottle for the product. The bottle was created by acclaimed product designer Michael Young. The Challenge of the project was to find a right balance between the heritage and the contemporary characteristic of the client. This balance comes back in a lot of the elements of the identity: the typeface for example, looks

contemporary yet refers to the old stencil technique used on wooden crates.

— Role

Design & Art Direction