Rebranding for SLMG — Engineering & installations company specialized in hospitality sector. A strict legislation, experience and professionality are the key factors.
The goal was to transmit industrial nature, contemporanety, adaptation of the service and quality as important brand values for its identity. A branding that competes in a visually poor sector but rich in expertice. To be one more would be easy and common, but communicating the essence of the brand in a smart and proper way, through branding, let us position the company as a reference whenever the promise is fulfilled.
Client: SLMG
Studio: Gris
Art direction: Griselda Martí
Design: Helena Esteban & Griselda Martí
