Graphic campaign commemorating the 50th anniversary of the well-known jazz big band La Locomotora Negra, one of the few orchestras in the world that has been active for 50 years and has decided to say goodbye to the stage through a tour.
By means of an energetic 50 as a protagonist, there’s a visual and auditory walkthrough that evokes the strength, forcefulness and rhythm transmitted by the band on stage. Along with the 50, some images show the gestures so representative of this world as hands playing and fingers sparkling to the rhythm of jazz.
Client: La Locomotora Negra
Studio: Gris
Art direction: Griselda Martí
Design: Helena Esteban & Griselda Martí
Contact: info@gris.agency
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