Vulpes, l'eco-canalla
Visual identity, logotype, art direction & copywriting for Vulpes, l'eco-canalla. A friendly and healthy railway-station restaurant/coffee bar for passengers and neighbors from the area.
A creative and hilarious solution based on a clear objective: breaking with the concept of traditional railway station restaurant/coffee bar in order to engage with a modern, conscious and qualitative audience that evolves from punctual to regular customer. 
The visual identity stands out for its illustrations about Vulpes character and its sentences – built on a specific language (playing with words, meanings and mixing different languages) – developing Vulpes' branding key. 

Client: Vulpes
Studio: Gris
Art direction: Griselda Martí
Design & copywriting: Helena Esteban & Griselda Martí
Lettering (logotype): Pablo Estarriaga
Illustrations: Erola Boix
Contact: studio@griseldamarti.com
Photography (take away): Jorge Vidal
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Vulpes, l'eco-canalla
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Vulpes, l'eco-canalla

Visual identity, logotype, art direction & copywriting for Vulpes, l'eco-canalla. A friendly and healthy railway-station restaurant/coffee bar fo Read More
100
569
3
Published: