Visual identity, logotype, art direction & copywriting for Vulpes, l'eco-canalla. A friendly and healthy railway-station restaurant/coffee bar for passengers and neighbors from the area.
A creative and hilarious solution based on a clear objective: breaking with the concept of traditional railway station restaurant/coffee bar in order to engage with a modern, conscious and qualitative audience that evolves from punctual to regular customer.
The visual identity stands out for its illustrations about Vulpes character and its sentences – built on a specific language (playing with words, meanings and mixing different languages) – developing Vulpes' branding key.
Thanks!
Follow us on Instagram