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Turkish Airports Authority - Corporate identity
Branding
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Turkish Airports Authority
Founded in 1933, the operation of the airports in Turkey, 
Turkey regulation of air traffic in the airspace and carrying out control tasks the State Airports business, decided to make the transition to a more modern and transparent structure with a new system, and in this context was born a contemporary name and corporate identity needs to reflect their own culture to the world.

Solution
Located in Turkey and civil air traffic to open 56 airport 49 which operates, its services with Turkish Airlines TAV, IGA, such as brand perception is the capital of the Turkish people's DHMİ which is above the high institution and the name of the name to reflect their own cultural codes as Turkey Airports  we offered to change.  
In our corporate identity studies in this context, we were inspired by Tuğrul Bird (Simurg), also known as Zümrüd-ü Anka in Turkish mythology, symbolizing immortality and resurrection.  The journey to the field in the legend of the Simurg bird.  We embellished our corporate identity with our essence, Turkish culture, by seeking to find its own essence.  In our modern and minimal designs, we reflected our cultural codes using the turquoise color and the shades of turquoise, known as Turkish color all over the world.


 
Simurg'un Hikayesini Türkçe dinlemek için

You can learn the Simurgh myth here


Turkish Airports Authority - Corporate identity
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Turkish Airports Authority - Corporate identity

BRIEF Founded in 1933, the operation of the airports in Turkey, Turkey regulation of air traffic in the airspace and carrying out control tasks t Read More
1.4k
15.5k
85
Published: