HALD Glass –––– Corporate Identity
For Hald, a glass manufacturing brand, we needed to create a remarkable brand identity that draws its story from history and its inspiration from art. In this direction, we started our work with a comprehensive research. In order to reflect that magical world of glass, we went through the dusty pages of history. We examined many art movements from the Renaissance to the Baroque, and took a look at the works of different artists.
The story we were going to tell had to have a depth, a character. Eureka! Vermeer was exactly the person we were looking for…The Dutch painter inspired us both with his use of light and with his windows opening to different worlds in his works. We started to create our story by looking through his window. First, we took an in-depth look at the studio where Vermeer lived. Then we noticed a detail in the iron joinery of the windows with Delft architecture. the figure at the top was a clue for us. Starting from here, we tried different combinations and finally we designed the "Vermeer Star".So how would we make the Vermeer Star shine? We used stained glass to integrate our design with the identity of our brand.