Bob Jones is a brand that started from an interestingly curious question “What would our ordinary cuisine look like from the point of view of different cultural background?” When the Golden Arch
of McDonalds was spreading through out the world, Bob Jones, a New York food service industry
expert, who was traveling around Asia, was surprised by the unique Asian way of cuisine, where
people would put variety of toppings on top of a warm bowl of rice. He quoted “It was like seeing
the Asian version of hamburger!”
Project Directing : Sungmin Kim / Hyungsuk Chung
Brand Identity & BI Application Design : Jungyun Lee
Brand Identity & BI Application Design : Jungyun Lee
Brand Story : Jaehyun Shim
