‘Dear.OWN’ is a switchable makeup brand
that expresses my various precious images launched by MP HANKANG .
‘Dear.OWN’ exists to help express my self-reliant beauty by closely observing the inner side of the speaker and drawing a variety of charms from the everyday moments that can easily be passed by.
Intuitively shows the concepts of ON(me in a glam mood) and OFF(me in a comfortable mood) switching by different typefaces of ‘Dear’ and ‘Own’.
Also, chose a scripting sieve to visually implement the scene of sending a message to myself.
Lilybyred Team Project Management & Design
Project Directing : Hyungsuk Chung
Brand Verbal Identity and Naming : Hyojin Kim
BI Identity and Graphic Design : Onejeong Jo