WORLD SAVINGS BOOK
How can we make Brazil aware that saving money in a savings account it's a trap? Well, creating another trap: a content campaign. With no content.
We created an e-book and spread it on Social Media telling the reasons why people should invest in a savings account. But guess what: all the pages were totally blank.
After having access to the savings book through XP social posts and influencers stories, the readers were redirected to educational content on an exclusive landing page.
Results
Among all XP Inc social media content, we reached:
- Top 1 Linkedin engagement in XP Inc history;
- Top 1 Instagram engagement;
- Top 2 Facebook engagement.
