PROUD FOOD STUNT
How to spread the LGBTQIA+ cause among people who do not support it?
Here's the answer: putting the cause on the food they like the most.
The idea aimed to partner with burguer stores on Uber Eats app.
With that, during the LGBTQIA + Parade, burguers would come with Uber Eats Pridecodes stamped on the bread.
Uber Creative Team
Art Direction: Paulo Takiuti
Copywriting: Pedro Takeshi Ikeda
Creative Direction: Fabinho Cerdeira
