Valerie Poort's profileChelsea Siegel's profile

Branding: Earnest Cookies

Multiple Owners
•
Earnest Cookies
Second-Year University Project, 2013
We were given the task to re-brand a cookie range losing its popularity in New Zealand, analyising current market position and worldwide macro trends. Our solution was a response to the honesty consumers are seeking; being honest and not just faking it. Choice of packaging, branding, cookie flavours & ingredients were all carefully considered under our brand values of Good, Honest, Simple.
Dossier A4, 24 pages
Packaging 6" x 3" x 8"
InDesign, Illustrator
graphic design branding marketing market research Packaging print art direction Advertising
graphic design branding marketing market research Packaging print art direction Advertising
graphic design branding marketing market research Packaging print art direction Advertising
graphic design branding marketing market research Packaging print art direction Advertising
graphic design branding marketing market research Packaging print art direction Advertising
graphic design branding marketing market research Packaging print art direction Advertising
graphic design branding marketing market research Packaging print art direction Advertising
graphic design branding marketing market research Packaging print art direction Advertising
graphic design branding marketing market research Packaging print art direction Advertising
graphic design branding marketing market research Packaging print art direction Advertising
graphic design branding marketing market research Packaging print art direction Advertising
graphic design branding marketing market research Packaging print art direction Advertising
graphic design branding marketing market research Packaging print art direction Advertising
graphic design branding marketing market research Packaging print art direction Advertising
graphic design branding marketing market research Packaging print art direction Advertising
graphic design branding marketing market research Packaging print art direction Advertising
graphic design branding marketing market research Packaging print art direction Advertising
Branding: Earnest Cookies
Published:
Valerie Poort's profileChelsea Siegel's profile
Multiple Owners

Owners

Valerie Poort's profile
Wellington, New Zealand
Chelsea Siegel's profile
NJ, USA

Branding: Earnest Cookies

Packaging ReBranding of a struggling yet classic NZ cookie/biscuit brand. Market research focusing on target audience, marketing strategy, macro Read More

Published:

Tools

Creative Fields