Pro Bono Work
DCM believes that 'together, we can end homelessness in Wellington.' When people have no money, no food and no roof over their heads, they come to DCM.
The need: In order to get the most out of their annual food bank appeal on the 27th of May 2016, one thing DCM needed to do was refresh their signage, which currently wasn't getting their message across, and most of all, was looking tired and messy. Most of all, Wellingtonians did not know who DCM was.
They are aware their branding needed a change to look more professional and (which they will do later in 2016). For the time being, they needed to keep it consistent for the time being, so that those homeless who they supported could still recognise DCM.
Together with DCM, I created signage which communicated the message of who DCM was. Through a consistent visual look, minimal text, maximum visual impact through the use of images, and web links for those who were intrigued into more information.
Images used on signage taken by DCM and/or Helen Mitchell.
Content generously provided by DCM and those who have been supported by DCM.