Institute of Emotions Identity
Identity for the new initiative of Enric Corbera Institute: the Institute of Emotions. It applies all the knowledge acquired over the years in Bioneuroemoción® to the work environment. Institute of Emotions offers resources to improve personal relationships and generate a healthy work environment.
From the strategic analysis with Laura Pelegrín, we follow the idea of the archetype of "the wise" to effectively communicate the Institute's rigor, experience and analytical capacity.
It had to be a simple, close and reflective brand. Starting from the Enric Corbera Institute logo, we evolved towards a symbol capable of retaining everything that the new Institute of Emotions represents: the asterisk. A symbol that helps us to understand, specify and extend information.
We generated a dynamic system where the asterisk is transformed and adapted to guide us through our emotions.
From the strategic analysis with Laura Pelegrín, we follow the idea of the archetype of "the wise" to effectively communicate the Institute's rigor, experience and analytical capacity.
It had to be a simple, close and reflective brand. Starting from the Enric Corbera Institute logo, we evolved towards a symbol capable of retaining everything that the new Institute of Emotions represents: the asterisk. A symbol that helps us to understand, specify and extend information.
We generated a dynamic system where the asterisk is transformed and adapted to guide us through our emotions.
Brand Strategy: LP, Transformative Communication
Video director: Christian Martinez
Video Production and technics: Institute of Emotions
Make-up artist / Stylist: Coco de Riquer
Set designer: Núria Galí
Motion graphics: Atipus
Web Code: Intuix
Daniel from LP talking about the new brand identity at the presentation event.
Rest of photographies by You X Ventures on Unsplash
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