Visual Identity for the 4th Burger Fest, the largest food festival in Greece: a celebration of taste with live concerts, happenings, dj sets, contests, games and it takes place in Athens and Thessaloniki.

Designing the visual identity of the 4th event was undertaken by The Birthdays Design in order to communicate widely its identity, not only to burgers lovers but also to a demanding audience seeking a universal festival experience and a successful event.

The diversity of applications, aim to communicate the festive element, its musical identity, its various parallel acts and, in particular, its massiveness, the interest in attracting many different people, of age and of interests.

The design toolkit that shaped the festival's communication core lies in typographic treatment, in combination with pictorial forms and color code, which together form an ever-changing presence. The composition varies, serving the information that needs to be communicated on a case-by-case basis, on different surfaces and applications, in print and digital media.