Bufete Boulanger & Asociados is a law firm established by Stefan Chaves, excellence, effectiveness and quality of work characterize it. Over the years it has established itself as a recognized firm that advises and represents local and international clients in most areas of Law.
They started their services and they didn't have a brand identity. We defined the needs of the firm and its audience, the message to be communicated had to evoke transparency and excellence. We detected the roots and main values of the brand, which helped me to define an expert, professional and serious tone of voice, with a cordial, jovial and modern personality.
The firm became independent and it was time to launch the brand. The main objective was to create a brand identity to increase the client portfolio.
Bufete Boulanger & Asociados knows how important and delicate the legal industry is, and I know how stressful and tedious it is to do a legal process. I created a communication to position the brand as a prestigious, effective and reliable firm.
I designed a logo that evokes solidity and balance. It is composed of a symbol with the letter "B" simulating a signature by hand with a pen and the name in three lines, which gives it a lot of character and balance. Both elements are highly identifiable, versatile, and can be used alone in communication.
The main color palette consists of neutral colors: black and gray, reflecting the prestigious personality of the brand. The identity uses the LUSITANA typeface, a contemporary and elegant serif.
Starting from the logo, I created a simple visual language but with a lot of personality.
In addition, we build a website as the main digital platform. I highlighted the services and included a blog. I did a photo session and retouched the photos to be black and white with a unique style of the brand and used them as the main graphic language of the website.
In addition, we build a website as the main digital platform. I highlighted the services and included a blog. I did a photo session and retouched the photos to be black and white with a unique style of the brand and used them as the main graphic language of the website.
It was a great challenge to create an identity to promote a brand that was just about to be launched on the market. Without a doubt, today I can say that I went beyond the client's expectations.
The impact has been very positive. Brand exposure and client portfolio have grown tremendously in 2019. The website has been a great bridge to social media, increasing traffic by 25%.
The numbers continue to grow, I am very proud to be a part of this progress.
CLIENT
Bufete Boulanger & Asociados
INDUSTRY
Legal
SERVICES
Brand Identity
Visual Language
Website
Photography
Art Direction
