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Ceres Organica – Brand Strategy and Visual Identity



Ceres Organica is a new importer and distributor to the Costa Rican market of organic, innovative and sustainable products from Europe and the United States. Entrepreneurs in need of a brand identity.

They reside in Costa Rica but are from Sicily, Italy. The first products to be imported were Italian. The Italian tradition evolves and reinvents itself when it is adopted in new countries and cultures. We decided to tell a story about rescuing the family Italian tradition, the quality and benefits of innovative products and the importance of taking care of people's health. The design tells it through Ceres, Greek goddess protector of crops, because food is born from the earth, not from the kitchen.

I created a brand with a friendly, warm and serene personality, with a close, cordial and sensitive tone of voice.






They couldn't start imports without having a logo. The main objective was to present the brand to its audience in different communication channels, position the products and start creating a solid community to increase sales.

The communication focused on positioning Ceres as a friendly and trustworthy brand that imports and distributes the healthiest and most innovative organic products. Why Ceres, because you have to eat to nourish yourself.






I designed an organic and fresh logo that transmits calm and reliability. It is an abstract representation of the goddess Ceres, protecting the wheat crops around her. Its circular shape represents the Earth. Designed to work in all print and digital communication, and at all scales. Applicable in any color of the palettes. Its unique symbol and typography can be used separately without losing identity.

I created three color palettes. Three?! Yes three. A 1st palette of relaxing and refreshing greens to represent that the products are born from the earth, are natural and organic. A 2nd energizing and stimulating yellow palette to represent grains, the products in their natural state. Last but not least, a 3rd palette with the colors of the flag of Italy, symbolizing well-being, mental / physical health and happiness, to represent the benefits of the products on people. Thus giving dynamism and flexibility to communication.

With 8 fonts, the brand's main typeface is Merriweather. It is nice, fresh and natural. Ideal to identify the organic, innovative and sustainable products of Ceres Organica.






From a creative perspective, it was a great challenge to visually represent and generate a brand idea for international products that were being presented to a new culture.

Most importantly, a happy and satisfied client, because I managed to generate a positive impact on the brand and its audience. I created an identity that has allowed them to start importing products. There is a consistent and clear tone of voice, personality, and visual language in all communication. In addition, there has been an increase in traffic on social networks. There are more and more points of sale where products are distributed, generating higher sales.




CLIENT
Ceres Organica
INDUSTRY
Food
SERVICES
Brand Identity
Logo and Identity System
Tone of Voice and Visual Language
Photography
Art Direction


Ceres Organica – Brand Strategy and Visual Identity
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daniel padilla

Ceres Organica – Brand Strategy and Visual Identity

Logo, personality and tone of voice for Ceres Organica, a costarican importer of organic, innovative and sustainable products.
2
15
0
Published: