In 2020 I had the opportunity to re-brand and create marketing materials for a food festival benefiting Housing Matters, a non-profit that provides housing to homeless people in Santa Cruz County. The event has been going on for 20 years, but the organization was hoping to make the event bigger and bring in a younger audience. They needed a more modern logo as well as key art and marketing materials that were more vibrant and exciting. They were interested in Illustration so I created a piece of key art influenced by Milton Glaser and the hippie art of the late 1960s. Santa Cruz is still closely associated with the hippie movement so it seemed appropriate for the visuals to have that style. I'm proud to say that within the first two weeks of the campaign launching, Housing Matters pre-sold more tickets than any previous year.