Disco aims to celebrate each man’s individual masculinity and inspire confidence through self-care. High Tide teamed with Disco in its earliest stages to create a unique strategy, visual identity, packaging, and e-commerce experience. Drawing inspiration from sources as eclectic as ancient Greek sculpture and plant life, we art directed and produced both product and lifestyle photoshoots for the brand’s launch.

Photography: Kevin Kunstadt & James LaCroix

Product Rendering: Lennard Makosch