user's avatar
Nike: NASA x Tom Sachs
Graphic Design
AIGA Member Gallery

Nike’s Space Camp installation was built on the studio practice of Tom Sachs, and marked the release of the artist’s Nikecraft Mars Yard 2.0 shoes. Nike hired High Tide to create brand touchpoints that would help further ground participants in the immersive experience. We designed NASA ID cards that were distributed to participants, who then engaged in a series of mental and physical tests. High Tide also designed uniforms that were worn by the Nike staff, adding further to the atmosphere.



Photos: Kevin Kunstadt, Josh Rubin

 
Nike: NASA x Tom Sachs
765
11.5k
27
Published:

Nike: NASA x Tom Sachs

High Tide developed branded elements for Space Camp, an immersive consumer experience for Nike based on Tom Sach’s studio practice.
765
11.5k
27
Published:
Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives