Nike’s Space Camp installation was built on the studio practice of Tom Sachs, and marked the release of the artist’s Nikecraft Mars Yard 2.0 shoes. Nike hired High Tide to create brand touchpoints that would help further ground participants in the immersive experience. We designed NASA ID cards that were distributed to participants, who then engaged in a series of mental and physical tests. High Tide also designed uniforms that were worn by the Nike staff, adding further to the atmosphere.
Photos: Kevin Kunstadt, Josh Rubin