Lavina Peswani, 2018
New Wings Campaign for SS19 Collection
Art Direction, Creative Direction
Lavina Peswani launches the first collection with a limited serie of clothing besides the usual silk scarfs.
The challenge was to create a campaign embracing her new clothing supplies and positioning her in within a new sector and range of competitors: high-end textile prints garments. With this collection, she made a creative leap into this new range of clothing since the brand was focussed on scarfs, until now.
The challenge was to create a campaign embracing her new clothing supplies and positioning her in within a new sector and range of competitors: high-end textile prints garments. With this collection, she made a creative leap into this new range of clothing since the brand was focussed on scarfs, until now.
The campaign proposes to show a free and empowered woman in a natural environment, where clothing and scarfs blend and create elaborated looks which reinterpret the artistic pieces of Lavina —illustrations with merging patterns.
Communicating the most artistic side of the brand allows the editorial to be more perceived as fashion and haute couture.
The campaign was photographed by a renowned fashion photographer, Carlos Moreno. Team was completed with styling of Melisa Barbero, Hair/Makeup by Iria Salgado and modelling of Marta Marín from Uno Models.
Communicating the most artistic side of the brand allows the editorial to be more perceived as fashion and haute couture.
The campaign was photographed by a renowned fashion photographer, Carlos Moreno. Team was completed with styling of Melisa Barbero, Hair/Makeup by Iria Salgado and modelling of Marta Marín from Uno Models.
