Veintinueve Trece, 2019
Visual Arts Festival of Lanzarote
Campaign, Editorial Design, Visual Identity
Veintinueve Trece is a photography and visual arts festival that takes place on the isle of Lanzarote in the Canary Islands. With the aim of consolidating as a cultural proposal in the national panorama and keep growing as a project, they pretend to manifest and communicate the values that make this festival a unique experience.
Given the location and structure of the festival itself, the idea was to take advantage of this occasion to boost and enhance visibility to the most important sectors referring to the island’s history and development; agriculture and fisheries. In this way, the key values of the festival are reinforced in unity, collectivity and synergies between people.
As a result, the visual identity is shown as a whole; a rasterised image of texts and photographs, crafting a visual harmony with character and graphic abundance. The purpose is to arise creativity from an emerging and groundbreaking level, with the authentic representation of context.
The visual outcome consists of a dynamic layout with the use of a typography in black and white, allowing to spotlight the photographs. This system enables the visuals to adapt with ease in different formats and mediums.