Bajet Giramé, 2021
Creating identity through codified language
Identity, Website, Editorial
Architecture office Bajet Giramé commissioned us to create a new visual identity and website that would convey their core values and help the studio members make short work of the typically troublesome communication and documentation tasks.
Creating identity through codified language
Identity, Website, Editorial
Architecture office Bajet Giramé commissioned us to create a new visual identity and website that would convey their core values and help the studio members make short work of the typically troublesome communication and documentation tasks.
The proposal strove to provide an accurate representation of the studio’s personality and purpose, which can be characterized by its commitment to educational work, its honesty and craft, its deep-seated appreciation of the value and importance of the vernacular… All part of an approach – suggestive, unintrusive, mindful of the context – that set the foundation for the graphic project. Keeping an eye on the fact that the studio works beyond architecture and engages actively in research and teaching, we settled on ‘the word’ as the concept through which to articulate their entire visual identity. Among the key tenets of the proposal was the creation of a classification system that used the monogram ‘bg’ to codify the studio’s projects. This didn’t only help identify and archive individual projects, but generated an important and visually fertile ingredient for the development of the identity and its collateral. In terms of style, the proposal sought to strike a balance midway between European rationality and Mediterranean warmth, which resulted in a language that’s brimming with nuance and contrast.
The outcome is a visual identity that’s considered but with a fair share of functional contributions. A descriptive – but never literal – identity, rich in personality and unique traits, that distances itself from the industry tropes.
