The goal was to create a series of images relevant to commemorate each day of the Lunar New Year, in a way that does not necessarily conform to the usual red-coloured adverts that oversaturate the zeitgeist during this festive period, allowing us to cut through the noise and connect with Malaysians of all walks of life (hence appealing to cultural groups beyond the ethnic Chinese of Malaysia.) 

This project is a follow-up of the first time we did it in 2018. This time, it's a collaboration with other board game event organizers from around the Klang Valley, Malaysia. 

Engagements: 5,155

Reached: 16,112

CPR: RM0.07

Engagement Rate: 32%