CCCB, 2019
Open Air Cinema
Campaign, Visual Identity
Design for the visual identity for the “Gandules’19” event, which consists of an open air cinema activity, during the month of August, with a series of movies based on a particular topic.
In this edition the provided concept was “Quantum Vision”, referring to a temporary exposition housed at the center itself, “Quantum”.
The goal was to connect with the target audience of many profiles, meaning; the proposal had to reflect the festive, casual and friendly spirit of the event as well as the abstract and physics of the quantum concept.
Based on the simultaneous time lines in which quantum theory is endorsed, the design layout is defined by a dynamic typographic composition to cause different reading rhythms. In parallel, the colorful explosions generated by the collision of particles and protons are used as an inspiration for the different color gradients.
The versatility of these graphic resources provide a fresh air to the visual identity and allows its evolution in future editions.
Based on the simultaneous time lines in which quantum theory is endorsed, the design layout is defined by a dynamic typographic composition to cause different reading rhythms. In parallel, the colorful explosions generated by the collision of particles and protons are used as an inspiration for the different color gradients.
The versatility of these graphic resources provide a fresh air to the visual identity and allows its evolution in future editions.
