Bibliotecas Públicas de Navarra, 2017
Boosting Libraries Through Art, Culture and Gastronomy
Campaign, Visual Identity
Tierra Estella Library’s intention is to promote Navarra’s gastronomic literature through a wide program of conferences, activities and expositions during a month. Their aim is to set libraries as structured centers, not just for local culture, but for both gastronomy and its products.
Taking into account Navarra’s wealth of product variety, the graphic proposal discloses the D.O. —Designations of Origin, from the Spanish Denominaciones de Origen— and places them in a librarian context by developing a versatile visual system with book spines. This layout provokes a forced reading, which raises awareness on the reader with the gesture and gets to interact directly with the content.
Beside the color selection, which is from the own area using natural shades, the hand programs and online communication combine the blocks of information with illustrations of different products in order to enhance a strong graphic language.
Beside the color selection, which is from the own area using natural shades, the hand programs and online communication combine the blocks of information with illustrations of different products in order to enhance a strong graphic language.
