CCCB, 2019
Digital Activism
Campaign, Type Design, Visual Identity
The Center of Contemporary Culture of Barcelona (CCCB) aims to communicate the International Award for Cultural Innovation with “Internet” as a starting point.
Under this conception, CCCB Lab seeks for a graphic system that allows to communicate in a contemporary and impressive way by being loyal to the subject’s visual language in printed and digital mediums.
The campaign was approached from a social point of view by developing a communication that provoked interest, reflection and activism around the Internet, with the goal to generate awareness of its use.
Through a reclaiming tone and the use of vivid colors for the backgrounds, such as magenta and green, it is achieved to focus the attention on the dynamic system of pop-up windows to build a powerful visual language with strong communicative attributes.
Through a reclaiming tone and the use of vivid colors for the backgrounds, such as magenta and green, it is achieved to focus the attention on the dynamic system of pop-up windows to build a powerful visual language with strong communicative attributes.
