FLY Brand Identity
Brand Identity / Copy / Marketing / Web Design
Fly is a proposed Drexel University student-run philanthropic organization benefiting the Children’s Miracle Network at the Children’s Hospital of Philadelphia, a close neighbor of Drexel’s campus. The mission of Fly is to instill unity and community in Drexel students while inspiring hope and providing financial aid to young patients and their families through an annual dance marathon, ongoing community engagement, and fundraising events.
Inspired by funky 70s posters, the mission of the organization is conveyed through fluid imagery, inspiring messaging, and a saturated color palette. The brand identity package includes the organization name, mission statement, a hand-drawn typographic logo, meaningful color palette, copy, posters, social media posts, and event tickets, emails, and banners.
