Client: STRONG
What they needed: A tone of voice and social strategy that was as focussed, hard-working and sweaty as their innovative fitness offering; part rowing, part pilates, full-body workout. That spoke to the humans of Melbourne wanting more results, more confidence, and more strength from their workout.
What we did: Tone of Voice; Social Media Strategy; Way-finding Copy & Design; Web Copy; Prospectus Copy & Design.
How we went: We worked up a sweat coming up with a bold and distinctive tone of voice to separate them from the pack. Then we put it into practice with sharp web copy and a powerful social strategy. The final stage? Clear and clever signage and wayfinding to give all those abs a workout of a different kind.
