Client: Syzygy
What they needed: A brand platform that was a breath of fresh air in the CBD industry. In producing high-functioning CBD vape pens, face masks and dog treats, they needed a visual identity that was as refreshing as it was ethereal, and a grounding tone of voice that brought us back to the present.
What we did: Brand Strategy; Brand Voice; Visual Identity Design; Packaging Design; Packaging Copy; Web Design; Web Copy; Art Direction; Social Aesthetic
How we went: We inhaled. We exhaled. And we created an otherworldly platform immersed in the inter-relationship between sun, earth and moon. Building on this, we developed a celestial inspired visual identity and brand voice representing the alignment and exploration of mind, body and world in orbit. Our purpose: to enhance the experience provided by CBD products that help people enjoy their life; not seek an escape from it.
