Infinite energy with Mirax
The Ipatovo brewery has been producing beer and non-alcoholic drinks for over half-century. The brewery's products are highly popular not only in the Stavropol Territory, they are also avidly bought outside of it – in the Volgograd, Rostov, Astrakhan, Ryazan, and Samara regions, in the Krasnodar Territory, the republics of Kalmykia and Dagestan, as well as other regions.
In 2019, the brewery launched a range of energy drinks under the "Mirax" brand. There are two flavors: Mirax with a double portion of caffeine and Mirax with a double portion of taurine.
The heart of the Mirax packaging concept, the Moebius loop is visualized as a symbol of infinity – a clear mnemonic device for an energy drink. The dark tint of the packaging emphasizes the product’s premium quality, whereas bright flashes create an image of energy. The thin white outline of the black logo allows the brand to visually set itself apart from competitors, as well as to look up-to-date. The key advantage of the product, indicated by the double dose of caffeine and taurine, is highlighted with a bright accent shaped as a red arrow, symbolizing the movement forward.
