The Grind Copyright © Made by Reda 2019
Year Project Type Role
2019 Brand Identity Art Direction & Design
The Grind - Coffee Branding
Branding & Art Direction
A very dynamic brand identity for the Seattle-based brand that specializes in all Coffee-related industry, with a flexibility to adapt to all mediums and new opportunities.
Client — The Grind
Designer & Art Director — Reda Bouaassoul
Brand Story
The Grind is an actif brand in the coffee business! With two sub-brands of a Coffee Shop and Coffee Beans .
Based in Seattle, WA with five locations so far. It's a brand that prides itself on natural and local ingredients.
Creative Direction
We tried to create something that reflects the brand essence and feel, with a textured logo composed of an organic yet geometric shape, to convey the natural and local feel but also appeal as a professional business.
Due to the excessive use of brown colors in a lot of coffee shops around Seattle and to stand out, we used the blue color derived from the color of the flag of Seattle for the coffee shop, and the orange for the coffee beans, and a settle yellow for the brand.
