Space Coworking - Brand Identity
Branding & Art Direction
Space builds coworking spaces for freelancers and small businesses so they can have a workspace without having to buy an expensive building.
Rentable offices are available for solo freelancers or teams with diverse options for different teams. These offices are also great for people working remote for larger companies.
Challenge & Creative Direction
Starting from the brand attributes_ Personal, Modern, and Fun, the goal was clearly to make a brand that is fun and playful while keeping a level of professionalism that will appeal to the target audience concerned.
After several explorations, I came up with the idea of using a simple typographic logo with a distinctive element that can be used throughout the brand visual element, and limit the colors to a dominant bright color and a complementary color.