BIZARRO Alternative IPA_
Design Categhory_ Year_ Location_
_Packaging / motion _2020 _Valladolid (Spain)
CONCEPT IDEA_
_This beer was produced to the alternative pub "BIZARRO" based on Valladolid (Spain).
It wants a design which showcases its philosophy.
Bizarro means:
1. adj. brave (forced).
2. adj. generous, lucid, splendid.
3. adj. weird, unusual, extravagant.
↓
_Crafted, unusual & brave beer
to alternative people!.
Bizarro Ft M
Concept Idea_
_The black and white color scheme
gives this IPA an alluring sense of mystery,
this is a somatic marker!
_It's crafted to
beer different...
"The design doesn't need to utilize lots of colors to convey extravagance. The black & white color scheme gives this IPA
an alluring sense of mystery."
DIELINE, Shawn Binder
PRESS_
_Featured in OH MY CODE Identity Package Brand (Rusia)
_Featured in VEREDICTAS Scellence Standards (Spain)
_Featured in SELECTED Inspiration Bilbao (Spain)
_Featured in In Catalogue Anpic (Vietnam)
_Featured in Packaging of the World (UK)
_Featured in Gurl Studio (Malaysia)
_Featured in DIELINE (EEUU)
_Featured in Beermod (EEUU)
RECOGNITION_
AWARD_
🏅 TOP 10 Best Beer Packaging of the Week (Beermod, EEUU)
Valladolid | February 2020
M
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INSTAGRAM @_marcoarroyo Pub @bizarrobarindependiente
LINKEDIN Marco Arroyo-Vázquez
CREDITS Rafa G. Bonilla