MOOD

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MOOD

BRIEF

O-I has launched ‘Expressions’ a new printing innovation that pushes the boundaries of what is possible with glass printing.

They want to showcase the new innovation through a beautiful low & non-alcoholic spirit bottle design, and want YOU to express something that is important to you, or tells them something about you through a branded bottle design.

DESIGN

MOOD is a non-alcoholic wine based on the Argentine legend of Neuquan & Limay. They were two friends from their youth who, after the comings and goings of adolescence, abandoned their jealousy and reunited in the deepest and most eternal embrace.

The drawing of the embrace presents the stages of an embrace, allowing the user to discover a story in 3 acts.

CONCEPT

The world's longest hug!

El abrazo mas largo del mundo.

On a technical level, the capabilities of O-I : EXPRESSIONS were used in the following way: the whole drawing is presented in 3D print using only 2 colours (black and white), this allows us to have a tangible cartoon aesthetic, with which the user can interact by touch.

A nivel tecnico, las capacidades de O-I : EXPRESSIONS se usaron de la siguiente manera: todo el dibujo se presenta impreso en 3D utilizando solo 2 colores (blanco y negro), lo que nos permite tener una estetica de dibujo animado tangible, con la que el usuario puede interactuar mediante el tacto.

The brand is created in relief, without ink, so as not to detract attention from the main graphics.

With this visual, the brand approaches its target and invites to "embrace" the world of low-alcohol wine.

La marca esta creada en relieve, sin tinta, para no desviar la atencion del grafismo principal
Con este visual, la marca se acerca a su target e invita a "abrazar" el mundo del vino bajo en alcohol.