#ThinkSustainable Campaign
Client: College initiated project
Service: Animation (After Effects)
The brief required me to create a campaign targeted at designers to educate them on sustainability and how they could adapt to become more sustainable. The project could be created on any platform. I chose to create it on After Effects as I wanted to create a digital campaign rather than posters or flyers so I could also be contributing to sustainability within my own campaign.
I chose to target student designers which I feel would have more of a benefit as they would be more open to change over professional designers. Since I was targeting a younger audience I felt that creating a video would have more of an appeal over reading a poster or a website. From the beginning I knew I wanted to create a video that represented a text conversation between two friends as I knew it would appeal to the target audience. I used the back and fourth text conversation as a way to represent a previously unsustainable person changing their ways through the help of a friend educating them on the subject.
Storyboard
The use of emojis and bright colours within the video is very eye-catching and helps which focuses the environmental on a younger audience. The portrait orientation of the video was created to specifically to work on mobile devices through social media sites and to also work on interactive billboards.
Graphical Elements for Animation
#ThinkSustainable
