Swimming Center in Crete
The challenge: Aquatics Swimming Center is one of the most popular swimming centers in Crete, in the region of Ierapetra. It is a modern sports facility that encompasses an indoor heated pool with a state-of-the-art purification system, spacious changing rooms, parking spaces, free access for people with disabilities, and a coffee bar from which one can watch the athletes perform. Appealing to all ages, it offers everything from swimming lessons to aqua aerobics lessons and aquatic therapy programs. Aquatics Swimming Center needed to introduce a brand identity that would communicate the experience that it offers to its existing and prospective clientele, and that’s where we came in.
The concept: We designed a brand identity that draws inspiration from the pool ladder, in an effort to distinguish it from symbols that are more frequently used such as dolphins and swimming strokes, but also to create a cooler and more playful personality. In the logo, the base of the pool ladder forms the initial capital letter “A” of their brand name “Aquatics,” giving it a more memorable character. Our branding was implemented in various applications, such as signage, bathing caps, medals, wallpapers, business cards, member cards, and so on.
Client: Aquatics Ierapetra Centre, Greece