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Google’s brand is shaped in many ways; one of which is through maintaining the visual coherence of our visual assets.
 
In January 2012, expanding on the new iconography style started by Creative Lab, we began creating this solid, yet flexible, set of guidelines that have been helping Google’s designers and vendors to produce high quality work that helps strengthen Google’s identity.

What you see here is a visual summary of the guidelines, divided into two Behance projects:
 

Art Director / Team Manager: Christopher Bettig
Senior Graphic Designer / Project lead: Roger Oddone
Designers: Alex Griendling, Christopher Bettig, Jefferson Cheng, Roger Oddone, Yan Yan, Zachary Gibson
 
 
Google Visual Assets Guidelines - Part 1
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Google Visual Assets Guidelines - Part 1

Google’s brand is shaped in many ways; one of which is through maintaining the visual coherence of our visual assets. In January 2012, expanding Read more
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Published:

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