Uber Rebrand: Visual Identity Framework on Behance

Uber Rebrand: Visual Identity Framework

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In February 2016, we launched a new dynamic visual identity to reflect the ongoing evolution of Uber. In 2010, Uber launched as a way for 100 fr… Read More

In February 2016, we launched a new dynamic visual identity to reflect the ongoing evolution of Uber. In 2010, Uber launched as a way for 100 friends in San Francisco to get luxury rides—everyone’s private driver. Today, we’re a transportation network spanning 450 cities in 70 countries. That network delivers food and packages, as well as people, all at the push of a button. And thanks to services like uberX and uberPOOL, we’ve gone from a luxury option to an everyday transportation option for millions of people. Read Less

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https://www.uber.com/careers/

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Uber Warehouse Transformation

Uber Warehouse Transformation

Architecture

Uber Rebrand: Color and Pattern Framework

Uber Rebrand: Color and Pattern Framework

Branding

Uber Rebrand: Logotype

Uber Rebrand: Logotype

Branding

Uber Brand Guidelines

Branding

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Basic Description

In February 2016, we launched a new dynamic visual identity to reflect the ongoing evolution of Uber. In 2010, Uber launched as a way for 100 friends in San Francisco to get luxury rides—everyone’s private driver. Today, we’re a transportation network spanning 450 cities in 70 countries. That network delivers food and packages, as well as people, all at the push of a button. And thanks to services like uberX and uberPOOL, we’ve gone from a luxury option to an everyday transportation option for millions of people.

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Credits

Uber Design San Francisco, CA, USA

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Catherine Ray San Francisco, CA, USA

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Oddone Brand Studio San Francisco, CA, USA

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James Bamford San Francisco, CA, USA

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Mirtho Prepont San Francisco, CA, USA

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Shalin Amin San Francisco, CA, USA

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Donald Wong San Francisco, CA, USA

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Uber visual identity visual Identity redesign redesign Design Framework branding

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