Uber Rebrand: Color and Pattern Framework on Behance

Uber Rebrand: Color and Pattern Framework

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As part of our new visual identity redesign in February 2016, we launched a dynamic color and pattern framework to reflect the ongoing evolution … Read More

As part of our new visual identity redesign in February 2016, we launched a dynamic color and pattern framework to reflect the ongoing evolution of Uber. In 2010, Uber launched as a way for 100 friends in San Francisco to get luxury rides—everyone’s private driver. Today, we’re a transportation network spanning 450 cities in 70 countries. That network delivers food and packages, as well as people, all at the push of a button. And thanks to services like uberX and uberPOOL, we’ve gone from a luxury option to an everyday transportation option for millions of people. Read Less

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Uber Warehouse Transformation

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Uber Rebrand: Visual Identity Framework

Uber Rebrand: Visual Identity Framework

Branding

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Uber Rebrand: Logotype

Branding

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Branding

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Basic Description

As part of our new visual identity redesign in February 2016, we launched a dynamic color and pattern framework to reflect the ongoing evolution of Uber. In 2010, Uber launched as a way for 100 friends in San Francisco to get luxury rides—everyone’s private driver. Today, we’re a transportation network spanning 450 cities in 70 countries. That network delivers food and packages, as well as people, all at the push of a button. And thanks to services like uberX and uberPOOL, we’ve gone from a luxury option to an everyday transportation option for millions of people.

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Credits

Uber Design San Francisco, CA, USA

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Roger Oddone San Francisco, CA, USA

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Catherine Ray San Francisco, CA, USA

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Shalin Amin San Francisco, CA, USA

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visual identity identity branding Design Framework pattern redesign color Uber

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